Art Director in NYC.
I spent last year leading a full-scale rebrand for Dashing Diva, from digital to print, OHH to social and influencer campaigns. We expanded into Gen Z and Gen Alpha markets. Launched 360 global campaigns for our innovative One Gel nail polish, which combines the base coat, color, and top, coat all in one. Introduced a new way to do nails to our consumers. We may or may not have kicked things off with a handful of TikTok and dancer stars.Before that, I freelanced for over a decade and worked with some of the biggest names in beauty, fashion, and luxury in L’Oréal Groupe, Estée Lauder Companies, and LVMH. I was managed and represented bi-coastal by 2 of the most amazing agencies. I helped turn legacy products into bestsellers, debuted handbag lines, and directed a campaign for Asia’s Next Top Model.
At Thinx, I launched 9 fully integrated campaigns that made the community talk and feel seen. French Cut was a hit. I owned everything from the first mood board to the final post-production. It was inclusive, bold, and pretty fun.
Somewhere in between, I accidentally launched my dog’s influencer career. We built a 100K+ following across TikTok, Instagram, and YouTube, partnering with brands like Pandora and Amazon. In 2020, Meta tapped me to help launch Reels on Instagram, casually. I couldn’t believe the email was real :)
Earlier on, I was the one-woman design and content team at Artists’ Services. Website design, logo, emails, layouts, content strategy, SEO, I did it all.
Studied Fashion at the Academy of Art University in San Francisco, graduated with honors, and picked up an Adobe certificate along the way.
I’ve been best friends with Adobe Suite since college: Photoshop, InDesign, Illustrator, Premiere. I welcomed CapCut and AI into our circle in recent years. I love campaigns that shift culture, content that makes people scroll back, and visuals that feel like a really good glow-up.
I have a dog named Tuna, who loves the beach but hates swimming. We’re both obsessed with green juice, walks, sunsets, memes, and Justin Bieber.
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